BONABAG in Vogue UK

15 APR | Bonabag in Vogue UK

Bright Young Things 2021 in Vogue April Issue

April proved to a true Ode to Joy, as Fashion Crossover London reveals its very first partnership with British Vogue. For the first time in Fashion Crossover London-history, ten hand-picked Fashion Crossover London designers featured as part of an ongoing partnership with British Vogue. Being among the carefully selected and promising de- signers makes us and our brand Bonabag proud. It is an incredible pleasure for our brand to tell about what we have done so far and what we will do in the future on this path that we started with passion. Keep reading to get to know us in more detail!

Interview Questions

1. Brand-Introduction

*Introduce yourself and your brand shortly

Our journey began  with a touch  of passion. That passion was seeking  craftmanship and custom creation rather than being a part  of fast fashion  era.  We believe  that fortune favours  the brave  and we are all designers at heart!

*How does  your current location impact  your work?

As an Istanbul-based production brand, the energy of complete confusion and disorder inspire us to design multi-functional items.

*What is your favourite piece  of your collection and why?

It’s hard  to choose which one is our favourite. If I have to choose one, “the banana bag” J is my favourite, I mean  the “Converter”. I really in love with this design.

2. Vogue Partnership

*What does  it mean  to you, to have your work featured under the British Vogue

Partnership, alongside luxury brand such as Chanel, Dior and even BMW?

A few years  ago, we were leafing through British Vogue with admiring  amazing brands and now we are one of them! What a big step!

*How has Vogue impacted your outlook on the industry/design process in the past?

Vogue is like a key magazine which combine art and fashion.  BONABAG’s position  is totally at this point. Vogue always inspires  us to make  more  artistic  collections.

*Is this a particular highlight in your career, what were some  of your proudest achievements so far?

Yes, for sure! Vogue is a significant achievement for brand development. Also, we were at New York Fashion  Week Runway 1 month  ago.

3. The Hollywood e ect

*Which celebrity would you love to see in your designs/how would you style them?

Dakota  Johnson. She has minimalistic and unique  style with highlighting amazing details like what we do in our designs.

It’s matching  styles! We can imagine her wearing all BONABAG items.

*Which Red carpet event  would you most  want to see your designs  at?

We would like to see our designs  in Bafta. Last year, Bafta encouraged an eco-friendly dress code  and it was a big step for fashion  industry. As BONABAG, we believe  sustainability is at the heart  of everything  we do.

*Do you have any movie(s) that  inspired your work?

The Devil Wears Prada, Dress Maker, Breakfast at Ti any’s, Girl Boss, Sex and the City…

Under the title ‘Bright Young Things’, Vogue editor had a closer  look at Fashion Crosso- ver London and our talented designer across the globe, titling our Founder ‘The Fairy Godmother of the Fashion Industry. With this partnership, Fashion Crossover London adds to the extensive list of leading  brands who have previously been  named o cial British Vogue Partners.