11 May BONABAG in uniqmagazine.com
Posted at 06:16h in BOARD
11 MAY | BONABAG in uniqmagazine.com
BONABAG, The Brand of Iconic Pieces Inspired by Nature
Bonabag combines 100% genuine leather with handcraft and creates iconic pieces that adapt to all times. In- spired by nature, the brand aims to be with its users in every area and every period of life with its timeless style. We listened to the story of the brand, which prepares unique collections with bags, belts and various accesso- ries, and its preparations for the new season, from Founder & Designer Cansu Şahin and PR Manager Aysu Şentay.
Can You Tell The Establishment Story Of Bonabag?
Every journey starts with passion. Our journey is in the frenzy of fast consumption; It started as a search for quality and natural materials with special and timeless designs. Inspired by the timeless beauties of nature; Bonabag, which takes its name from the Latin word “bona” meaning “good, true, lucky”, aims to be with you in every moment of life with its hand- made 100% genuine leather bag and accessory collections that adapt to the ﬂow of time.
What’s In The Bonabag Product Range? Are There Iconic Bonabag Products?
It includes leather bag, accessory and belt product segments in both women’s and men’s categories. In addition, we include pet products with the 2021-2022 Autumn and Winter Season. It becomes an iconic part of every collection. Our ﬁrst collection, our iconic pattern in Figura Collection, was our Challenger bags. We can even say that Challenger bags have become synonymous with the brand. Our second collection, our iconic product in Airy Collection, is Urban Case Unisex. It’s also our best selling product to date. We think it is a product that closes the trendy laptop bag gap in the industry. Being unisex, it appeals to both male and female users. Since our latest col- lection, Beyond Collection, is our new collection, the perception of an iconic piece has not yet emerged. It takes time for users to get used to the collection and tend to buy.
“Bonabag Offers Minimalist, Multifunctional and Personalized Pieces”
So, How Does the Production Process Work?
The process starts with real and natural materials re- search. With the process of creating a unique collection with original designs progressing. The last stage is environ- mentally friendly, sustainable production.
What Kind Of Bonabag Products To Users Offers Differences and Conveniences?
With its multi-functional design, it accompanies every moment of the user during the day. Going to work, riding your bike, meeting with friends, going on vacation… It provides the opportunity to use it by transforming your bag. In addition, with MYBONA, users can create com- pletely custom designs and deliver these designs to our masters. Dierent from everyone else, just for you. We leave the design of your own product to you; because we are all genuine designers!
“With the New Season, we are returning to a completely new concept as Bonabag & Bonapet.’’
Will New Products Become Into The Family Soon?
What Is Your Work For The New Season?
With the 2021-2022 Autumn and Winter Season, we also include pet products: Bonapet. In fact, it is a project that we have been preparing on the one hand since our establishment in April 2019; we just waited for the right time for our brand. We are currently in a serious preparation process for our new concept. With the new season, we are returning to a completely new concept as Bonabag & Bonapet and we have already started to receive good returns. We are starting “pre-orders” as of July 2021.
We know that stockists are very important for new generation brands, both in terms of e-commerce and stores. It is very difficult for new brands to announce themselves and give conﬁdence to users, even if they are prepared with a solid infrastructure. Because it is a slow process for people to get used to a brand. At this point, stockists, who have good brands, include young and entrepreneurial brands, playing a supporting role for the brand. The same can be said for our cooperation with Uniq Shop, which Uniq Magazine carries out together. We believe that it will be a beautiful ad- venture that we will feed on each other for many years.